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Amazon Ads and Spotify announce global programmatic partnership through Amazon DSP

Amazon Ads and Spotify have announced a global strategic integration that provides advertisers using Amazon DSP with programmatic access to Spotify’s high-quality streaming audio and video inventory. This partnership brings Amazon’s trillions of shopping, streaming, and browsing signals together with Spotify’s global audience of 696 million monthly users, enabling advertisers to reach engaged audiences at scale while providing access to full-funnel measurement and attribution. From today, the offering will be available in the United States, United Kingdom, Canada, Germany, France, Italy, Spain, Brazil, and Mexico. Further countries will be added in 2026.

“By combining Amazon’s diverse audiences and first-party signals with Spotify’s high-quality content and engaged fan base, we’re creating new and meaningful ways for advertisers to amplify their omnichannel advertising strategies,” said Meredith Goldman, Director, Amazon DSP at Amazon Ads. “Amazon DSP now has unprecedented scale across Amazon and open internet audio supply, allowing us to set new standards for holistic campaign planning and activation.”

“I’m thrilled to share that for the first time, advertisers can now tap into Spotify’s high-quality inventory through Amazon DSP,” said Brian Berner, Global Head of Advertising Sales & Partnerships, Spotify. “We’re committed to making it easy for advertisers to buy, create, and measure on Spotify, and this latest partnership with Amazon DSP will give advertisers greater control and flexibility in order to effectively reach our highly engaged global audience.”

Advertisers using Amazon DSP will have access to Spotify’s streaming audio and video ad inventory, enabling omnichannel activation at scale. This partnership allows advertisers to incorporate Spotify’s high-quality content alongside Amazon’s diverse Connected TV inventory, supporting effective full-funnel planning, activation, and measurement in a single solution.

Amazon DSP is a technology solution available to Amazon Ads customers, providing choice and flexibility to drive meaningful moments between brands and consumers. Amazon DSP leverages unique first-party insights paired with sophisticated clean room technology to bring advertisers and publishers closer together, increasing efficiency and improving performance. It leverages advanced AI to deliver impactful ads to relevant audiences through automation that streamlines campaign planning, buying, and measurement.

Credit: Amazon.com

October 1, 2025
Complete TV – High-Performance TV Buying, Made Seamless
What launched?

Complete TV is a new order experience, tailored for the needs of TV Buyers who 1) have committed Upfront budgets that must be spent within a certain time period, and 2) want to optimize their spend to achieve efficient cost per TV incremental reach outcomes. Complete TV Orders streamline required inputs to include only those relevant for TV Buyers, and introduce new relevant inputs such as commitments, audiences, and the new TV Incremental reach goal KPI and frequency management capability. Once customers select commitments they want to activate, their goal and audience strategy, their line items are automatically generated. Also included in this launch are “recommended scatter budget line items” which guide customers towards inventory groups they can activate to fill uncommitted budget. Lastly, the order page also provides a new forecast widget experience to highlight incremental reach forecast.

Customers can now choose between creating standard orders, or a Complete TV order. This ingress will open a Complete TV order form tailored to the needs of TV buyers.

On the Complete TV order page, customers can select inputs such as “commitments” which they want to activate in this campaign, an audience they want to optimize for reach against, and their performance KPI (reach, TV incremental reach, or frequency). They can view the total budget and fees required to activate their committed spend, then enter in any scatter budget they’d like to activate in this order that hasn’t been previously committed to a publisher. Once all required inputs are provided, customers can click “create Complete TV orders and line items”.

After customers click “create complete tv orders and line items” they will see their order summary and they can now view and edit all of the line items created for them, which have the appropriate targeting, pacing, and budget settings. Customers who entered in scatter budget will also see a recommendation card to review the scatter line item with recommended deals associated to it. Recommended deals include Amazon owned and operated supply in addition to supply across the open internet.

Upon reviewing the scatter budget recommendation card, customers can click “add to order”. Upon doing so the line item is automatically created. Customers can edit these line items, and also manually create and add line items to Complete TV campaigns.

Why is it important?

The TV advertising landscape is plagued by inefficient spending and fragmented controls. Traditional media buying forces advertisers to manage budgets in isolation, without a unified view of their total investment. At the same time, programmatic technology forces buyers to choose between risking upfront budget under-delivery or accepting less flexible Programmatic Guaranteed deals that limit optimization potential. Complete TV provides TV buyers with recommendations for managing streaming budget allocation across Prime Video and premium streaming publishers.
Where is the feature available?

North America: United States
Who can use it?

All self service advertisers
Where do I access it?

Amazon DSP
September 24, 2025
NEWS Amazon Ads and Disney Advertising announce strategic integration to increase ad relevancy and deliver commerce insights for advertisers

Amazon Ads and Disney Advertising have launched an integration between Disney’s Real-Time Ad Exchange (DRAX) and Amazon DSP. This collaboration allows advertisers to gain direct access to Disney’s premium inventory across platforms, like Disney+, ESPN, and Hulu, while allowing them to leverage insights from both companies to reach relevant audiences more efficiently.

This added transparency, control, and efficiency provides greater visibility into how inventory is packaged, streamlining ad delivery and improving performance. It also unlocks more precise audience engagement and curated deal packages through Disney’s unique solutions, such as Disney’s Magic Words contextual targeting and the upcoming connection to Disney Select, Disney’s proprietary data offering.

Advertisers on Amazon DSP will also soon be able to create specialized campaigns that match Disney’s audience data with browsing, streaming, and purchase insights from Amazon Ads through a direct collaboration between Amazon Publisher Cloud (APC)—built on AWS Clean Rooms technology—and Disney Compass. Disney Compass is Disney’s data collaboration platform providing seamless access to all its planning, activation, and measurement capabilities within a single entry-point.

For example, a pet food brand could reach viewers who both consume Disney content and have shown interest in pet products on Amazon. Streaming TV advertisers using APC publisher-enriched deals continue to consistently achieve higher reach among desired audiences while greatly reducing their cost to reach them.

“This collaboration with Disney represents a significant leap forward in advertising effectiveness,” said Kelly MacLean, Vice President of Amazon DSP at Amazon Ads. “We’re breaking down traditional barriers between content and commerce signals, allowing advertisers to deliver more meaningful experiences to viewers. By connecting Disney’s premium content with Amazon’s deep consumer understanding, we’re creating advertising that works better for everyone—brands reach the right audiences, publishers maximize their inventory value, and viewers see more relevant ads.”

“By building a direct path connecting Amazon’s commerce insights to the full scale of Disney’s streaming ecosystem, we’re enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP,” said Matt Barnes, Vice President of Programmatic Sales at Disney Advertising. “Disney has been on a decades-long journey to unlock data and insights that reflect how our audiences watch and engage with our content. That knowledge has helped us move the needle for our clients and deliver better results—and this integration raises the bar for the wider industry.”

Amazon Ads—which offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale—and Disney will begin implementing this expanded access with select advertisers in the coming months. Additionally, Disney+ inventory is now available through Amazon DSP in France, Germany, Italy, Portugal, Spain, Switzerland, Türkiye, and the United Kingdom—providing streamlined activation for Amazon DSP customers in these locales. Amazon DSP leverages unique first-party insights paired with sophisticated clean room technology to bring advertisers and publishers closer together, increasing efficiency and improving performance. It leverages advanced AI to deliver impactful ads to relevant audiences through automation that streamlines campaign planning, buying, and measurement.

The new integration will be available to all U.S. advertisers that use Amazon DSP beginning in Q3 2025.

Credit: Amazon.com

June 17, 2025
Maximize Impact with Amazon DSP bid adjustments
What launched?

Amazon DSP bid adjustments support both simple adjustments and complex bidding algorithms through single and multi-dimensional specifications. This means advertisers can now maintain nuanced and tailored bidding within a single line item, while still taking full advantage of Amazon DSP’s automated bid optimization.

With this launch, we’ve also released bid adjustments reporting, now available through the Reporting API. Availability in the ADSP Report Center will follow. In the console, you can also bulk apply bid adjustments to up to 10 line items from the campaign table on Advertiser and Order page.

Why is it important?

Amazon DSP bid adjustments empower advertisers to bring their unique and proprietary data into Amazon DSP, enabling tailored, real-time bidding strategies.

They provide the flexibility to adjust Amazon DSP’s predicted impression values based on advertiser-defined preferences. This means campaigns can now be optimized to align with specific business goals and objectives, going beyond the limitations of “one-size-fit-most” standard optimization. Additionally, bid adjustments reduce the need for multiple line items, making it easier to deploy customizable, sophisticated bidding strategies—resulting in improved operational efficiency.
What are the benefits?

Amazon DSP bid adjustments were built to make smarter, tailored bidding easier and more scalable. Here’s how they help:

Faster, simpler setup: Save time by avoiding complex line item workarounds and streamline campaign creation.

Smarter decisions, powered by you: Apply business insights and logic to influence bids beyond what automation optimizes for.

More control, where it counts: Flexible levers to guide performance in high-impact moments.

Case study highlight: Coty, a leading beauty brand, used bid adjustments API to boost their ROAS by 28% and new-to-brand ROAS by 36%. This showcases how bid adjustments can significantly enhance campaign performance and efficiency.

Amazon DSP bid adjustments let you combine Amazon’s automation with your custom strategy to run smarter, simpler campaigns at scale.
Where is the feature available?

North America: United States, Canada, Mexico

South America: Brazil

Europe: Germany, Spain, France, Italy, United Kingdom, Sweden, Belgium, Switzerland, Poland, Austria, Netherlands, Finland, Norway, Ireland, Denmark, Luxembourg

Middle East: Turkey, United Arab Emirates, Saudi Arabia, Israel, Egypt, Morocco, Bahrain, Kuwait

Asia Pacific: India, Japan, Australia, New Zealand, China, Singapore
Who can use it?

Self-service advertisers
Where do I access it?

Amazon DSP
API specific

You can also access bid adjustments through our API. For full technical details, see our bid adjustments API, detailed developer guide, and new dspBidAdjustment (reportTypeId) available through reporting API].

Credit: Amazon.com
April 18, 2025